Website Redesign: Before and After
"..the only thing we were sure of is that our websites needed to be updated. We’re very pleased with the modern look your graphic team developed for both of our sites."
A majority of the websites we design and construct for clients are not their first site. Each time, it is because their site isn’t doing the job they want it to do. Not every site has the same purpose, and just making a site look good usually isn't enough. So we start by establishing with the client what the site should accomplish.
Durable Slate & Durable Restoration Website Redesign
This company specializes in historic restoration but their website was primarily devoted to slate roofing. This gave visitors the impression that the company mainly did roofing, to a point where they sometimes didn't get to bid on a job. As they do a lot of roofing work, Fast Forward built a separate, second website to feature their general contracting. This completely handled the problem, it is no longer an issue at all.
JGS Media Services Website Redesign
The client's existing website had serious artistic, technical and marketing flaws. The cold color and mechanistic look contradicted the company's branding - they are intensely customer service oriented. Technical mistakes prevented display of audio-visual material on some computers; or they would start up every time a page was called up, to a point of annoyance. An uninformative home page and inadequate navigation system left many visitors wandering off.
Their new design has a warm, human look to it, a home page that immediately tells visitors what they are about, and a superior navigation system that makes it easy for any visitor to see that the company has what they are looking for.
Construction Equipment Website Redesign
This client sells garage doors and openers to consumers and also rents and sells construction equipment. They recognized that their existing website design and functionality was behind the times. They wanted a better looking and performing site. Their previous website had a very old style of look to it and was not artistically laid out. Thirteen different navigation buttons were bound to confuse visitors. We gave the whole site a modern, cohesive, aesthetic look to it, with some pizzazz. The site is also now very clear and easy to navigate.
Foot & Ankle Specialists Website Redesign
The client wanted to generally upgrade all their marketing. We pointed out that the problems with their existing website design needed to be addressed first, since these days a very large number of people will go to a website to check someone out before they will call. This, too, was a site with a clumsy, outdated look. It also had glaring colors, not appropriate for a health oriented site. The home page copy was b-o-r-i-n-g. We explained that a home page has to emotionally “grab” the visitor and be very clear and easy to navigate, if it is going to do its job. We designed a new, contemporary look for the site, added some graphics to grab attention, and wrote copy that immediately addressed their visitors’ concerns and gave them text links that lead straight to the answers they need.
Lincoln Land Website Redesign
This company were directly editing their own website, without having the tools to do so. They wanted to solve that and also get an online catalog and store. The numerous buttons in a variety of clashing colors, was actually typical of other websites in their industry. The new website design has a much more pleasing look to it and fewer buttons for clarity of navigation. The client can edit their picture gallery, cars for sales and online store without messing up the look of pages. After we launched their new site, traffic doubled almost overnight.
Could you use a great website design? One that also functions beautifully? Contact Us!
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