Everyone wants great search engine rankings for their website.
It has become the Holy Grail of marketing. Put up a website, get high Google rankings, get a lot of visitors to your website - get rich.
Now the first thing to know about this is it can be done. There are a lot of people who HAVE gotten rich off the Internet.
Continue reading "Search Engine Optimization: Setting Realistic Goals" »
When you do a search on Google or other search engines, "Organic Search Results" are the ones down and on the left - based on the search engine's evaluation of the importance and relevance of the page. "Click ads" are the sponsored links at top and right which people are paying for.
Continue reading "Click Ads Versus Organic Search Results" »
A new word that has captured a lot of attention recently is "googleganger" - from "Google" plus "doppelganger." A Googleganger is someone else with the same name as you who shows up in Google searches.
Of course this brings up an important point.
The biggest gain so far in the Christmas season sales is the extremely strong on-line sales performance. According to an articl ein today's St Pete Times:
Continue reading "Christmas Sales Get Off To An Excellent Start" »
From CNET News: Greg Sterling, managing editor at The Kelsey Group, said Google representatives told him several weeks ago that the company plans to let businesses add advertisements and logos to the mapping balloons that appear on Google Local.
"It's a harbinger of more things on maps," such as video, embedded chat and pay-per-call or click-to-call, he told CNET News.com at Kelsey's Drilling Down on Local conference here Monday. "Putting technology in the balloons can enable all kinds of interesting exchanges with merchants."
According to information posted by Bambi Francisco at Market Watch, Google Inc. remains the public's favorite place to find answers online as the pace of its search-query volume more than doubled the growth rate for overall search-query volume in February.
Google's search-query volume rose 29.4% last month, nearly three times as fast as the 11% growth for the industry, according to comScore Networks. The rise in searches enabled Google to capture 42.3% of the market for all searches, up from a third a year ago.
Importantly, Google appears to be gaining ground at the expense of juggernauts Yahoo and MSN.Yahoo's market share dipped to 27.6% from 31%, and MSN dropped to 13.5% from 16.3%.
If you can generate some publicity for your business through press releases and PR capers, you will often get an additional benefit from having other websites putting links to your website. Search engines tend to "view" incoming links to a website as a popularity vote for that website, which can help improve your rankings in the search engines results pages (SERPS). Serps are the list of websites you see coming up when you type in a search term at, say, Google.com or Yahoo, etc.
In business you have to attract attention. Publicity helps you do that. The links are an additional benefit. Some of the incoming links will be short-lived (newspapers, mags, etc.). But links from other sites (other businesses, blogs, etc.) can stay around for a long time. Use publicity to help create more incoming links to your site, in addition to the other obvious benefits gained from getting good publicity.
Results from Google Base are now showing up in some of the results pages when internet surfers type in certain "keywords" (search terms) in the search box at google.com. Are you in Google Base? You should be if you depend on internet traffic for a portion of your leads or sales. Local businesses should definitely be uploading their basic business info to Google Base. Known as Google Local business locations bulk uploads, these files contain addresses, phone numbers, and operating hours for physical business locations. This makes it easy and handy for people in your area to find your busness when they are looking for the goods or services you have to offer.
You can find Google Base quickly simply by typing in "google base" in the search box on Google's home page.
An effective cost-per-click campaign (CPC) can help bring more traffic to your website, assist in your branding, and generate more online sales if you sell online.
Good online marketing requires a well-desiged website that creates want and creates sales and is properly optimized for the search engines. In other words, it must be people-friendly (easy to navigate and functions well) and search engine friendly. With those two things in place you can now add cost-per-click campaigns to bring even more traffic and generate more sales.
We like to work with Google and Yahoo primarily, but there other smaller search engines that can create traffic. As a Qualified Google Adwords Professional, I can attest to the fact that Google's Adwords is well designed for creating a good online ad campaign and testing it on a continuing basis. There is quite a bit to know in running a good CPC campaign. You can't just stick some ads up and hope for the best.
You need to research out the best search terms for your needs, create ads that pull, continue to test your ads and monitor your keywords and the amounts you are bidding for those terms.
But if you have something worthwhile to sell (including ideas), a good website that is properly optimzed for search engines, a solid CPC campaign and some effective online PR, you could take your internet marketing out the top!