Marketing 101

If you've never worked with the Web, you may be in for a bit of a rude awakening.

By its nature, websites are not going to look the same on every computer.

You are not going to be able to control exactly how they look.

Colors especially are going to vary wildly.

Your choice of fonts is going to be limited.

Now that is not quite 100% true. The problem is, the cure is usually worse than the disease.

Continue reading "Print versus Web" »

Posted by Richard R. Byrd at 08:03 PM | Permalink

One of the first steps of my design process is to research my client's competition. After all, what I want to accomplish is to not only attract customers, but to differentiate my client from their competitors. If I can make them look the best, the potential customer will pick them over the other guy.

Continue reading "Graphic Design Competitor Research" »

Posted by Pat Floyd at 04:34 PM | Permalink