To Market or Not To Market, That is The Question
Me and Shakespeare, we have a way with words.
In a slow economy, business owners and executives fall cleanly into two categories:
1. Those who have decided it is going to be bad, cut expenditures to the bone (including their marketing budget) and wait for the storm to pass.
2. Those who have decided they aren't going to have a recession in THEIR company, and so increase their marketing budget and/or work on improving the effectiveness of what they are doing.
There doesn't seem to be a middle ground on this. It is one or the other.
I'm not faulting anyone who takes Road Number One. I just strongly recommend Door Number Two. The companies that come out of this downturn bigger and stronger are all going to be in Group Number Two.
