Marketing 101

In any industry there are many marketing niches, defined by WHAT you sell and WHO you sell it to.

Sometimes business owners think they will be losing out on a lot of potential business - if they narrow their target market or what they are selling.

Continue reading "Marketing Niches" »

Posted by Richard R. Byrd at 01:44 PM | Permalink

There are many reasons for doing market research…

To establish WHO your target market is.
Surprisingly, many businesses never do this and simply go on “coping and hoping.” They try to promote to anyone and everyone instead of finding out what identifiable market segment would give them the best bang for their buck.

I mean you wouldn’t want to try and sell Hyundai’s in Beverly Hills. Or the obvious classic, refrigerators to Eskimos.

To make sure the message you are putting out is working for you.

Continue reading "Professional Market Research" »

Posted by Vanessa Steele at 10:18 AM | Permalink

I bring this up because of a recent incident with a client, not to point fingers at one person but this happens often with new clients. This just happens to be the preverbal last straw.

I should first clarify what I mean by an “Electronic Filing System”...

Continue reading "The Importance of Having an Electronic Filing System That Anyone Can Use." »

Posted by Vanessa Steele at 01:52 PM | Permalink

The choice of font (typeface) in a website or print or video piece can make a BIG difference in the impact or effectiveness. Fonts communicate emotion and style, are easier or more difficult to read, stand out or not.

But you're limited in the use of fonts in websites because of the way websites work.

Continue reading "Fonts in Websites" »

Posted by Richard R. Byrd at 10:00 AM | Permalink

One of our favorite "tricks" for Internet marketing is to work "click ads" (paid search ads) and website search engine optimization back and forth.

Continue reading "Click Ads and Natural Search Engine Rankings" »

Posted by Richard R. Byrd at 10:49 AM | Permalink

Alka-Seltzer added to a spherical water drop in space.

Posted by Richard R. Byrd at 01:33 PM | Permalink

There's a great rule of thumb for whether or not you are marketing effectively:

Is anyone complaining?

Continue reading "People Complain!" »

Posted by Richard R. Byrd at 04:39 PM | Permalink

Speaking of scary.

Continue reading "Hiring a New Marketing Company" »

Posted by Richard R. Byrd at 04:51 PM | Permalink

Good marketing is often a balancing act between being old and b-o-r-i-n-g and being SO new and different as to be incomprehensible, confusing or scary.

Continue reading "New! Different!" »

Posted by Richard R. Byrd at 08:43 AM | Permalink

More and more, businesses are using video on their websites.

Why? Because they can.

Continue reading "Video on your website" »

Posted by Richard R. Byrd at 09:35 AM | Permalink